Facts on VDLV

Q: When will I see results using VDLV?

A: immediatly, at first use.

Q: What improvements will I see?

A: • When using Vine de.la Vie on the hair, whether at it’s natural color or enhanced through chemicals, the color of the hair will intensify. Brunettes will be rich in depth sparkling with gold or red tones. Golden blondes will shimmer in the sun like molten gold. Cool blondes will have a soft pearlness to their buttery glow. • The volume of the hair is heightened with each strand of hair lifting like floating butterflies in the summer sun. • Hair looks healthy emitting a radiant glow. The texture will be soft and feather light nor does the hair feel weighted down by heavy oils or waxes. The final outcome results in polished and clean hair to the touch. • Vine de.la Vie’s ability to remove oxidation from the hair from surface to cortex is the key in discovering your hair’s true color and texture. This process is best described when you think about how metal becomes rust through oxidation. Vine de.la Vie takes the rust of your hair and skin, in turn exposing the beauty of the hair and skin. With regular use, Vinde de.la Vie will slow down the wear and tear of hair due by styling and chemical work. • Vine de.la Vie was ultimately developed to help the skin which is a living organ of the human body. Hair is made up of skin tissue and by encouraging healthy skin through the application of our product, this process initially effects the health and well-being of hair making it shine and show it’s true colors.

Q: What is The Wine Extract?

A: The Wine Extract containing ulta-high levels of polyphenols, use in every product of VDLV to combat aging and cellular breakdown of heathy cells. By removing and stoping free radicals.

Q: What is a free radical?

A: Toxic free radicals (superoxide anion, perhydroxyl radicals, hydroxyl radical, hydroperoxides and singlet oxygen) in the ageing process and a variety of pathological conditions is well established. Free radicals are unstable species which carry an unpaired electron. The unpaired electron makes them highly reactive species which aggressively attack surrounding molecules in order to expropriate an electron. This can initiate a free radical-generating chain reaction which can cause extensive biological damage by: . attacking lipid molecules, resulting in damage to cell membranes; . attacking proteins, resulting in the inactivation of enzymes and the disruption of vital metabolic pathways, . attacking DNA molecules, inducing genetic mutations.

Q: What is a polyphenol?

A: It has been long recognized that polyphenol compounds represent powerful antioxidants, (Vitamin E is a polyphenol derivative). But recently, due to the discovery of the beneficial effects of wine drinking, interest in the subject has been rekindled. These compounds were given a new designation some time ago, namely Vitamin P. Polyphenols are actually secondary metabolites in the Plant Kingdom, which category includes a huge variety of different compounds. They are found in all plants and are involved in fundamental metabolic pathways (e.g. flavonoids are essential for photosynthesis). Moreover, at times of stress, the protective response of plants includes the increased synthesis of these polyphenol compounds. Red wine based polyphenols are more powerful antioxidants than either of the antioxidant Vitamins, specially 20 times more powerful the Vitamin C and 50 time more powerful than Vitamin E.

Q: Does VDLV contain alcohol?

A: Yes but it's not the bad alcohol one may think of when the term comes to mind. The Alcohol family consist of many different forms, VDLV uses Stearyl Alcohol - known as "oily" alcohol and is used to moisturize your locks. Here's a fast and valuble note when figuring which alcohol in products are good or bad. If the alcohols that start with "C" and "S" then its a fatty alcohol and great for hair and skin • 3. Cetyl Alcohol - Fatty alcohol, non-drying.

Q: Is sulfates dangerous?

A: First things first, sulfates don’t cause cancer! There is no evidence that suggests they have anything to do with cancer. The American Cancer Society has an official stance on this fact.

Q: But if there are no cancer risks, why do people use sulfate-free products?

A: Well, sulfates can be irritating to skin (many surfactants are). The key attribute that makes them good at removing dirt also makes them good at stripping away protective oils. But as far as safety is concerned, the CIR (Cosmetic Ingredient Review) found it to be safe if used in rinse-off products: “Sodium Lauryl Sulfate and Ammonium Lauryl Sulfate appear to be safe in formulas designed for discontinuous, brief use followed by thorough rinsing from the surface of the skin.”

Q: Does VDLV contain any questionable ingredients?

A:  No.